We are delighted to announce we have signed a MAT video contract. We will be working with the Woodard Academies Trust, to produce a number of promotional videos and photography for various schools within the Trust.

Woodard Academies Trust was created in 2007 and is part of the Woodard family of schools. It currently has 6 academies spread throughout the UK, each one delivering a first-class education and teaching the skills that will provide lifelong benefits for pupils.

As part of the MAT video contract, we will be producing a values video for each of the 6 schools, along with photography and a facilities/virtual tour video for each location. In addition, an overall Trust video will be produced, to act primarily as a recruitment tool for Woodard.

Our Project Director Simon Harrison explains how the partnership with Woodard came about:

We actually first spoke during the recent lockdown, as the Trust was keen to get moving on some proactive marketing. We were able to demonstrate a track record in producing multi-academy videos, where each school has its own identity and key messages, and yet there is a need to ensure a continuity of brand across all the videos”.

Woodard’s 6 schools are located as far apart as Kent and Northumberland and encompass secondary schools and all-through schools (ages 4-19). The videos we will produce will be focused on identifying the key values for each school and what makes them stand out in amongst local competitor schools.

Our Video Director James Howes is excited about the project:

 “We are producing a variety of videos, virtual tours and photography, so we have a very busy few months coming up with filming and editing. Careful planning is the key, to ensure we capture the right footage at each school, to be able to produce the values video but also the footage we will be using for the overall Trust video. All the videos will be delivered early into the Autumn term, to help the schools promote themselves within their communities”.

If you would like to discuss how you could market your school better, we’d be delighted to have a virtual coffee and a no-obligation chat.


Contact Simon on simon@thecollectivegroup.co.uk or telephone 01202 682322