Case Study

HEATHERLANDS Primary School

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Heatherlands Primary School

Heatherlands Primary School, based in Poole, is a school full of love and care for each other and its environment. The school is a three form entry maintained community school with a recent ‘good’ status achieved from their Ofsted report. The report praised the school’s consistently good teaching and guidance that teachers provide for their pupils.

what they wanted?

Heatherlands was a thriving school achieving excellent academic results, but was in need of some PR within the local community to raise its profile.

The school had never done any external marketing and so welcomed the opportunity to discuss what options were available.

At the same time, they were keen to replace their outdated logo and their prospectus.

what we did?

We redesigned their school logo to better reflect their image and requirements for a more modern design.

We undertook a full day photoshoot to capture the children engaging in various classroom-based activities.

To promote the school within the community, we interviewed staff and then designed and wrote an editorial piece for the local newspaper that attracted wide-spread attention and contributed toward an uptake in visitors.

We also redesigned and printed their school prospectus.

photographs

new prospectus

editorial

for all your marketing requirements... we are here to help

how we can help

We understand that every school is unique and every school that we visit has something truly special about it. It’s our job to make sure that your prospective parents and your community know that too. Our marketing team have the experience, the skill set and the passion to bring your school alive both in print and online.

“A professional video will engage and attract prospective parents, and can be used across a range of media platforms. A video prospectus will capture the attention of your audience and create a lasting impression”

– James Howes, Video Director at The Collective

As the team all have children in education, we share a passion with schools and understand what is required to make a school stand out. Our marketing support is focused on; Prospectus and other design, literature, social media, video, photography, PR and Ofsted compliant websites. We will visit you and your school to discuss how we can support you and find out what you need – to book an appointment please call 01202 683833

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contact us

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The Cube
Rear of 179 Lower Blandford Road
Broadstone
Dorset, BH18 8DH

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+44 (0)1202 682 322

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team@thecollectivegroup.co.uk

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